Lacoste Shoes: Lacoste History

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Thursday, January 05, 2006

Lacoste History

René Lacoste, a famous French tennis player invented the Lacoste tennis shirt in 1929 and in 1933, he and André Gillier founded the company. While winning the 1926 U.S. Open championship, Rene Lacoste of France wore something that he himself had created: a white, short-sleeve shirt made exclusively of French cotton pique, the perfect fabric for wicking away moisture in the dog days of American summers. The shirt was a radical departure from tennis fashion of the day, which called for stiff, starchy, long-sleeve oxfords. A year later, the American press dubbed Lacoste "Le Crocodile" for his tenacious on-court demeanor during the Davis Cup matches. By 1933, mass production of Rene's shirt began, and the now-immortal crocodile applique was added. It is believed to be the first time a logo appeared on the outside of a garment.

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